Vidwan-ID : 453791



  • Dr Siva Koti Reddy Manukonda

  • Associate Professor
  • Vignans Foundation for Science, Technology and Research
Publications 2019 - 2023

Publications

  • 13
    Journal Articles
  • 1
    Projects

Co-author Network


Expertise

Management

Associate Professor Marketing

Personal Information

Dr Siva Koti Reddy Manukonda

Male
Department of Management Studies, VFSTR Deemed to be University Vaddeswaram, Andhra Pradesh, India
Guntur, Andhra Pradesh, India - 522213


Experience

  • Associate Professor

    Department of Management Studies

    Vignans Foundation for Science, Technology and Research

  • Assistant Professor

    Department of Management Studies

    Vignans Foundation for Science, Technology and Research

  • Associate Professor

    Management

    Satya Institute of Management Studies, Vijayawada Rural, Nugondapalli (V), agiripalli (M),PIN-521211(CC-2A)

  • Assistant Professor

    Department of Business Management

    Koneru Lakshmaiah Education Foundation


Qualification

  • Ph.D.

    Koneru

  • MBA

    Christu Jayanthi Jubilee College, Guntur

  • B.Com.

    Hindu College, Guntur


Doctoral Theses Guided

2022

Analyzing the Mediating Role of Service Quality on Consumer Repurchase Intention in Wellness Industry: An Extension to Theory of Planned Behaviour

A.Sai Manideep, Vignan's Foundation for Science, Technology and Research

2021

A Study on Assessing the Mediating Role of Green Purchase Intentions in Determining the Green Purchase Decisions: An Empirical Analysis among the Lifestyle of Health and Sustainability(LOHAS) Consumers

R.Vijaya, Vignan's Foundation for Science, Technology and Research

2021

Role of Web based Banking Services in determining the Continuity Intentions among the Rural Banking Customers: An Empirical Analysis

Shirisha.Addela, Vignan's Foundation for Science, Technology and Research

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2022

Analyzing the Mediating Role of Service Quality on Consumer Repurchase Intention in Wellness Industry: An Extension to Theory of Planned Behaviour

A.Sai Manideep, Vignan's Foundation for Science, Technology and Research

2021

A Study on Assessing the Mediating Role of Green Purchase Intentions in Determining the Green Purchase Decisions: An Empirical Analysis among the Lifestyle of Health and Sustainability(LOHAS) Consumers

R.Vijaya, Vignan's Foundation for Science, Technology and Research

2021

Role of Web based Banking Services in determining the Continuity Intentions among the Rural Banking Customers: An Empirical Analysis

Shirisha.Addela, Vignan's Foundation for Science, Technology and Research

2021

Assessing the Moderating Role of Eco-Lable Awareness in Determining the Green Purchase Intentions: An Empirical Analysis among the Food and Grocery Retail Customers

SravaniChari.Vangi, Vignan's Foundation for Science, Technology and Research

2020

Influence of E-Banking On Banks Performance An Empirical Analysis On Bankers And Customers Perception

R.Sambaiah, Vignan's Foundation for Science, Technology and Research

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Membership In Professional Bodies

2023

Journal of Autonomous Intelligence

Reviewer

2018

Common Ground Research - UK

Reviewer

2023

Journal of Autonomous Intelligence

Reviewer

2018

Common Ground Research - UK

Reviewer

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Membership In Committees

2023

VFSTR - Board of Academics

BOA Member

2023

Board of Studies - Mittapalli Engineering College

Member - Board of Studies

2019

VFSTR Board of Research

BOR Member

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2023

VFSTR - Board of Academics

BOA Member

2023

Board of Studies - Mittapalli Engineering College

Member - Board of Studies

2019

VFSTR Board of Research

BOR Member

2015

VFSTR - Protocol

Convenor - Protocol team

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Research Projects

Lemon-Based Products & Marketing Development Strategies

Funding Agency : Thirupallavi Agro Products Private Limited

Lemon-Based Products & Marketing Development Strategies

Funding Agency : Thirupallavi Agro Products Private Limited

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